AdFactory Help Center

Everything you need to research competitors, produce ad creatives with AI, and ship winning campaigns.

Getting Started

What AdFactory is, how accounts and roles work, and how to get to first value fast.

AdFactory platform overview

AdFactory is an AI ad creative production platform: research competitors, brief tasks, generate creatives with AI, review, and approve — all in one place.

Setting up your account

Create your organization, name it, invite your team, and complete the guided onboarding to reach your first creative fast.

User roles and permissions

Understand the Creative Strategist, AI Creator, and Video Editor roles, what each can do, and how permissions shape the app.

The product tour

Take the in-app guided slide tour after naming your organization, and relaunch it any time from the header.

Guided onboarding: from site URL to first task

The Spy onboarding wizard takes you from your website URL to an AI product draft, suggested competitors, their winning creatives, and your first creative task.

Tasks & Workflow

Plan and track creative production on the task board from brief to approval.

The task board

Plan creative production on a Kanban board with configurable statuses, plus a table view with filters and server-side sorting.

Creating a task

Create a task with a full brief — product, hypothesis, pain point, budget, deadline, creative formats, and hook/audio copy.

Writing a great brief

Capture the hypothesis, pain point, test variable, budget, and creative direction so your team produces on-target creatives.

Task statuses and the production flow

Tasks move TODO → IN_PROGRESS → REVIEW → MOTION → FINAL_REVIEW → DONE. Learn what each status means and who acts when.

Assigning your team

Assign a marketer, creator, and reviewer to a task so the right people own each stage of production.

My Tasks view

See only the tasks assigned to you in a focused list, so you always know what to work on next.

Archiving and duplicating tasks

Archive tasks you no longer need on the board (and restore them later), or duplicate a task to reuse its setup.

Creative Production

Produce, review, and approve ad creatives and their media materials.

Creatives overview

A creative is a deliverable produced within a task. Learn the creative lifecycle from draft to approved.

Creating a creative

Add a creative to a task using the stepper, pick a format, and start producing materials with AI or uploads.

Creative formats

Choose from formats like 9:16 UGC, 1:1 Static, and 16:9 Demo to match each placement and channel.

Materials: media in a creative

Manage the video, photo, audio, text, and document files in a creative, categorized as source or final.

Uploading files

Upload media from your device or import from Google Drive using a fast presigned upload flow.

Creative review pipeline

Creatives move DRAFT → IN_PROGRESS → REVIEW → PRODUCTION → FINAL_REVIEW → APPROVED. See how review and motion work.

Change requests

Give structured, trackable feedback on a creative so the team knows exactly what to iterate on.

Approved creatives

Browse every approved creative in one gallery and export the winners to your downstream tools.

Using the video editor

Assemble video clips, images, music, and voiceover on a timeline, trim and arrange them with transitions, then render a finished video — on its own or as a step inside a creative.

AI Generation

Generate images, video, audio, lipsync, subtitles, and hooks with AI inside your creatives.

AI generation overview

Generate images, video, audio, music, lipsync, and subtitles with AI inside your creatives, with cost and job tracking.

Generating images

Create images from a prompt, do image-to-image edits with one or several reference images, use negative prompts, and produce multiple variations at once.

Editing images

Make surgical edits to an existing image — add, remove, or replace an object, swap the background, recolor clothing, replace text, and more — targeted by a drawn mask or a text label.

Generating and upscaling video

Generate video from text or images, turn frames into video, and upscale clips for higher quality output.

Generating audio and music

Produce music and text-to-speech voiceovers with a voice catalog and advanced voice settings.

Lipsync

Sync a talking face to any audio track to create natural-looking spokesperson and UGC-style creatives.

Subtitles and captions

Generate subtitles from media, style them with presets and safe zones, and burn them in with animations.

Prompt optimization

Rewrite, score, and optimize prompts — and compile prompts from analysis — to get better generations.

Variations and batch generation

Produce up to four outputs from a single prompt, review them in a grid, and copy the best into your creative.

Favorites, search, and recommended models

Heart your go-to voices and generation models so they float to the top of every picker, search by name or provider, and see AdFactory’s recommended models first.

Asset Library

Reuse approved body and ending footage across your creatives.

Body clips library

Browse a library of reusable body and ending footage with thumbnails, tags, and AI analysis you can reuse across creatives.

Using body clips in a creative

On the Select Body Clips step, tag which clips a creative actually uses; suggestions come from the task, and the full library is available.

Competitor Intelligence

Research competitor ads, hooks, and landing pages with the Spy Agent and turn them into tasks.

Spy Agent overview

Research competitor ads, hooks, and landing pages on a global ad-intelligence database, save the best, and turn them into tasks.

Adding a competitor

Use the 3-step AI wizard to add a competitor by name or URL and generate an AI-drafted profile.

The competitor profile

A hub for everything about a competitor: their ad library, hooks, landing pages, and AI insights.

The ad library

Browse a competitor’s ads in a grid with an analytics block, then open any creative for details, AI analysis, and a transcript.

Creative detail and AI analysis

Open a competitor creative to see details, an AI breakdown of why it works, and the full transcript.

Competitor hooks

Find winning hooks, filter by type, and rank by AI score, number of ads, or days active. Pin the ones worth modeling.

Competitor landing pages

Study competitor landing pages side by side with an AI funnel analysis and a step-by-step funnel breakdown.

The swipe file

Save creatives, hooks, and landing pages to organized boards with tags, then bulk-select and act on them.

Creating a task from Spy

Turn competitor intelligence into action: open the Create Brief form with AI-prefilled details and Spy references attached.

Products & Planning

Define the products you advertise and plan campaigns on the marketing calendar.

Products overview

Products are what you advertise. Define audience, psychology, positioning, and brand tone to power better briefs and AI.

The product profile

Capture pains, desires, objections, successful and failed hooks, target CPA/LTV, growth stage, and body clip categories.

Marketing calendar

Plan seasons, events, and prep windows per product so creative production is ready ahead of every moment.

Analytics

Measure creative performance, spend, and benchmarks.

Analytics dashboard

Track product-level performance — CPA, revenue, and spend — and explore your creative performance base.

Benchmarks

Compare performance against per-product benchmarks to know whether a creative is over- or under-performing.

Collaboration

Work with your team through comments and notifications.

Comments and discussion

Discuss tasks in threaded comments so feedback and decisions stay attached to the work.

Notifications

Stay on top of task, creative, generation, and calendar events with in-app alerts, updated in real time.

Account & Billing

Manage your organization, members, plans, credits, and payments.

Integrations

Connect AdFactory to the tools you already use.

Google Drive integration

Connect Google Drive to import source files and export approved creatives, with conflict handling and sync controls.