Competitor landing pages

Landing pages are where competitor traffic actually converts — so they're as important to study as the ads themselves. The Landing Pages tab in the Spy Agent lets you study a competitor's funnels side by side, with an AI funnel analysis and a step-by-step breakdown of how they turn clicks into customers.

The Landing Pages view lists a competitor's detected funnels on the left, labeled by type and active-ad count, with the selected page's preview and AI funnel analysis on the right

Where to find it

Open any competitor profile and select the Landing Pages tab. AdFactory detects the pages a competitor sends ad traffic to and lists them on the left, with a detailed preview on the right when you select one.

The split view

The page uses a list-and-preview layout:

• Pages list (left). Every detected landing page, labeled by type — quiz, sales page, squeeze page, article, or standard landing — with how many active ads point to it.
• Preview (right). A preview of the selected page with a desktop/mobile toggle, plus quick actions to copy the URL or open the live page in a new tab.

The preview toolbar: (1) the desktop and mobile toggle, (2) Save to your swipe file, and (3) Create Task from the funnel

AI funnel analysis

Each page comes with an AI breakdown that explains why it converts, organized into clear cards:

• Hook — the opening promise that pulls visitors in.
• Value proposition and conversion mechanism — what's offered and how the page closes the sale.
• Pain points addressed and CTA strategy — the objections it answers and how it drives action.
• Why it works, Steal this, and Weakness — a candid read on the page's strengths and where it falls short.

These mirror the creative-level analysis you get on individual ads, so you can connect the message in the ad to the message on the page.

A step-by-step funnel map above an AI breakdown of exactly why the page converts, including Hook and Steal this

Step-by-step funnel breakdown

When a page is the start of a multi-step funnel, you'll see a Funnel steps carousel. Click through each step to see its title, the extracted copy, and the CTA used at that stage — a clear map of the full path from first click to conversion.

Turn it into production

Found a funnel worth modeling? You have two ways to act on it:

1. Save it to your swipe file to keep it organized alongside your other competitor research.
2. Create a task straight from the page so your team can build your own version — see creating a task from Spy. The landing URL travels with the task as a reference, and lands on your task board ready to brief.

Tips

• Compare pages of the same type across competitors to spot the conversion patterns that repeat — those are usually the proven ones.
• Pair landing-page research with competitor hooks to see how a brand's messaging stays consistent from ad to funnel.