Products overview

Products are what you advertise. Each product holds the audience, psychology, positioning, and brand tone behind your ads — and that context powers sharper briefs and better AI output across the whole platform.

The Products list showing each advertised product with its category, platform, target geos, and growth stage

Why products matter

A product is more than a name. It's the single source of truth your team and the AI draw on every time you produce a creative. When a product is well defined:

• New tasks start with the right context already in place.
• AI generation matches your tone, angle, and audience instead of guessing.
• Everyone briefs against the same understanding of who you're selling to and why they buy.

What lives on a product

Open a product to find its full profile, organized into a few groups:

The product profile: Basics and the Key Metrics sidebar define who the product is and the economics to hit

• Basics — name, category, platform, target geographies, monetization model, and growth stage (Early, Growth, or Scale).
• Targets — web and app target CPA and LTV, so the team always knows the economics to hit.
• Audience — primary and secondary audiences, age range, and gender split.
• Psychology — core pain points, desires, fears, objections, and the alternatives buyers consider.
• Positioning — value proposition, differentiators, brand tone, and emotional direction.
• What works — hooks and angles that have won or flopped, visual styles that convert, words to use, and words to avoid.

Audience and Psychology carry the most weight in AI quality, so fill these in early

The Creative DNA section is a living playbook of winning vs failed hooks and angles that directly shapes AI copy

Each product can also store reference media in its gallery, which you can upload or pull in from Google Drive for quick reuse in creatives.

Getting started

1. Go to Products and create your first product with at least a name and category.
2. Fill in the audience and psychology fields — these have the biggest impact on AI quality.
3. Add the hooks and angles you already know work, plus the ones to steer clear of.
4. Set your target CPA and LTV so production stays accountable to performance.

You don't have to complete everything at once. Start with the essentials and refine the profile as you learn what converts.

How products connect

Products tie the rest of AdFactory together:

• Tasks on the task board reference a product, carrying its context into every brief.
• The marketing calendar plans seasons and campaign windows per product.
• Benchmarks and the analytics dashboard measure performance against each product's targets.
• Competitor research in the Spy Agent is organized by product, so insights flow straight back into your briefs.

Tips

• Keep the words that convert and words to avoid lists current — they directly shape AI copy.
• Revisit the what works section after each round of results so the profile stays a living playbook.