Spy Agent overview

The Spy Agent is AdFactory's competitor-intelligence workspace. It lets you research the ads your competitors are running, understand why they work, and turn the best ideas into your own creative tasks — all backed by a global ad database with AI analysis.

The Spy Agent workspace: every tracked competitor with its ad counts, status, and quick links into their profile, ad library, and hooks

The core loop

Working with the Spy Agent follows a simple loop:

1. Add a competitor with a quick 3-step AI wizard, by name or URL.
2. Explore their profile — a hub for their ads, hooks, and landing pages.
3. Browse the ad library to see every creative they're running, with an analytics block.
4. Open a creative for details and AI analysis, including a full transcript.
5. Save the winners to your swipe file in organized boards.
6. Create a task straight from what you found, with an AI-prefilled brief and the references attached.

A competitor profile is the hub for their ads, hooks, and landing pages — the jumping-off point for the rest of the research loop

What you can research

• Ad creatives — the actual ads competitors are running, with metrics like spend signals and days active.
• Hooks — the opening lines and angles that grab attention, ranked by AI score and filtered by type.
• Landing pages — competitor funnels with an AI funnel analysis and step-by-step breakdown.

From research to production

The Spy Agent isn't just for browsing — it's built to feed your production pipeline. Anything you find can become a creative task on the task board, with the competitor reference attached so your team knows exactly what to model.

New to AdFactory?

If you're just getting started, the guided onboarding walks you through the Spy Agent end to end — from your website URL to your first creative task — in a few minutes.