The product profile

The product profile is the detailed record of everything AdFactory needs to know about what you're advertising. The richer it is, the sharper your briefs and AI output become — because every field here can flow into a task and into generation.

The product profile organizes audience, positioning, and performance into tabbed sections, with an edit pencil to fill in any field

Why the profile matters

A product is the foundation of your creative work. When you fill in its profile, you're giving your team and the AI a shared source of truth about your audience, your messaging, and what has and hasn't worked. A well-kept profile means less repeated explanation in every brief and more on-target results.

What you capture

Audience and psychology

Define who you're selling to and what drives them:

• Primary and secondary audience, plus age range and gender split.
• Pains and desires — the problems your customers feel and the outcomes they want.
• Fears and objections — what holds them back from buying.
• Alternatives — what they use today instead of you.

Positioning and brand

Capture how you want to be seen:

• Positioning and core value proposition.
• Differentiators that set you apart.
• Brand tone and emotional direction to keep messaging consistent.

What's working (and what isn't)

This is where the profile earns its keep over time:

• Hooks that worked and hooks that failed.
• Angles that worked and angles that failed.
• Visual styles that convert, words that convert, and words to avoid.

Keeping these lists current turns every campaign into a learning loop, so your team stops repeating dead ends and doubles down on winners.

Creative DNA records hooks and angles that worked versus failed, plus words that convert and words to avoid

Targets and growth stage

• Target CPA and LTV for both web and app.
• Growth stage — Early, Growth, or Scale — so production effort matches where the product is.
• Platform, geo, and monetization model for the basics.

Body clip categories

List the body clip categories relevant to this product. These categories organize your reusable footage and appear when you produce body clips, so the right material is easy to find. See the body clips library for more.

Body clip categories listed as tags with a field to add new ones

How the profile powers the rest of AdFactory

• Briefs start stronger. When you create a task for this product, its psychology and proven hooks give your team instant context.
• AI generation gets smarter. The audience, tone, and winning angles you record help shape better AI-generated creatives.
• Performance has a baseline. Your target CPA and LTV connect to benchmarks so you can judge results against your own goals.

Tips

• Update "what worked / what failed" after every campaign — it's the highest-value habit in the whole profile.
• Keep audience pains and desires in the customer's own words; they make sharper hooks.
• Revisit the growth stage and targets as the product matures so briefs stay realistic.